William Hill is one of the largest bookmakers in the United Kingdom and online. One reason that the brand continues to be a top choice among online gamblers is the wide range of promotions it offers for both its sportsbook and racebook products. With than in mind, let’s have a closer look at these bonuses.

William Hill Free Bet Promotion Code

To get started, all new William Hill customers are eligible for an amazing new sports offer! William Hill has recently updated its new customer welcome bonus so there’s never been a better time to join William Hill. Register your new William Hill account with promotional code P40 and place your first bet of £10, and receive FOUR free bets worth £10 each! That’s a 400% welcome bonus offer!

This new free bet offer replaces these outdated offers:

  • Bet £25, Receive £25 Free Bet
  • Bet £10, Receive Two £10 Free Bets

As you can see, the new William Hill offer is the best one yet!

Click here to receive your FOUR FREE BETS from William Hill!


Redeem Promo Code P40

To get started, click here to visit the William Hill website and register your new account.

During the registration process, enter the promo code P40 as shown below:

Enter Promotion Code P40 During Registration

Click here to join William Hill!


Free Bet Terms & Conditions

The P40 promotion is available to all new online William Hill customers. You must place a wager of at least £10 at odds of 1/2 or greater to qualify. Once you have placed your bets, you will be credited four free bets worth £10 each.

If you win your bet using one of the free bet coupons, only the winning amount is awarded to you – the free bet stakes are not included.

You have 30 days to use your free bets!


Cash in My Bet

Cash in My Bet is another form of protection that William Hill offers bettors, and this protection applies to either single or multiple bets. It is currently only available for football matches. As soon as you place an eligible wager, that wager will have a cash-in value. This is true of both bets placed pre-match and those made during a match. Cash in value can ebb and flow depending on how a football match unfolds.

On a single bet, you may want to cash in because an underdog you wagered on is up with 15 minutes left in the match. On an accumulator, you may want to cash in because the first two selections played out as you predicted, but you still have the toughest one to go. There are no arbitrary limits. Minimums and maximums are dictated organically based on the size of the stake and the characteristics of the match. Be mindful, however, the cashing out is more for when you’re up, and when you’re down, options can dwindle and disappear altogether.

Intro to Cash in My Bet

Click here to join William Hill!


Miss by One Acca Insurance

The acca insurance provided by William Hill protects you against losing a multiple bet that misses by just one selection when that accumulator has six or more selections. This protection applies to every team in every association football league at any price and in any combination. It applies to bets that contain match betting, such as home team to win, away team to win or a draw; wagers on both teams to score; and match results plus both teams to score. Any markets not listed here are excluded and will make an accumulator ineligible for the protection if included.


Acca insurance only applies to pre-match wagers that settle at the conclusion of a match, so in-play bets and cashed-in bets are ineligible. Multiple bets must be straight accumulator bets only, which means that named multiple bets do not count either. The maximum that this acca insurance can pay out is £50 or €50 depending on the currency of the initial bet. Wagers with stakes greater than this can still receive the insurance, but the amount will be capped at the maximum. Furthermore, insurance is paid out as a single free bet for the appropriate amount. It must be wagered on a football bet of the client’s choosing. This bet is not refundable and the stake is not returned if the bet wins; however, the bettor is free to do with the winnings as he or she sees fit, including withdraw it.


Best Odds Guaranteed on Horse Racing

Best Odds Guaranteed is an offer provided on all U.K. and Irish horse racing. When you place a wager on a BOG race, then you’ll automatically take the best price available at the start of the race. That means that if the starting price is more favorable than your original odds, then your bet will automatically be upgraded to the SP. If your initial odds were more favorable, nothing will change. This gives you the freedom to lock in odds early without risk. Note that there are some exclusions, such as ante-post racing, pari-mutuel wagers and tote pool betting.


Money Back for Coming in Second

This promotion provided by William Hill is available on all U.K. horse races that are televised live on Channel 4 or More4. This promotion provides protection on any bet that involves a horse to win. It only applies to the first selection of a race, and five or more horses must run for the race to qualify. If the horse you wagered to win comes in second, then William Hill will refund your bet as a free bet.

The maximum size of a free bet earned in this manner is £50 or €50 depending on the currency of the initial bet. A straightforward example would be a £20 straight bet on a horse to win. If that horse comes in second, then you’d receive a £20 free bet. However, this protection can apply to bets with multiple components, such as an each-way, and in that case, your free bet amount would be the stake minus any winnings derived from other aspects of the bet.


Best Odds Guaranteed on Greyhounds

Best Odds Guaranteed on greyhounds is similar to BOG for horse racing with one important distinction: it applies to all greyhound races. That means that you don’t have to worry about which races are BOG races. They all are. The protection is available on all single and multiple greyhound bets but, as with horse racing, doesn’t apply to ante-post racing, pari-mutuel wagering, tote pool betting and the range of special bets William Hill offers, such as betting without, place only and insurance bets.


WHTV Live Streaming

William Hill offers live streaming of most U.K., Irish and South African horse races and greyhound races. WHTV also streams a broad range of football matches from the U.K. and around the world. You’ll also find tennis, cricket, basketball, volleyball, darts and much more. Live streams are available through the desktop website, the mobile website and the mobile app. The easiest way to have access is to have a positive balance in your account. The second way is to have wagered at least $1 in the last 24 hours. When you have access, you can watch any of the live steams across all markets.


EXPIRED/OBSOLETE William Hill Free Bet Offers for New Customers

The following promotions are now obsolete, replaced by the superior offer described at the top of this review! The following information below is just for a historical reference!

The first free bet offer gives away a £25 free sports bet. Register your new account with the William Hill Promo Code PROMO25, and you will receive a free matching bet of up to £25. After placing your first bet of £25 or more, William Hill will match that bet up to £25 in the form of a free sports bet. Win or lose, you will receive a free £25 sports bet!

Register your account with promo code PROMO25 as shown here (desktop screenshot):

William Hill Promo Code PROMO25 (EXPIRED)


Click here to redeem!

Alternatively, you can register your new William Hill account with the promo code PROMO20. This welcome bonus provides two (2) free bets worth £10 each, for a total of £20 free, after placing your first of £10 or more!

So place your first sports bet of £10, and then you will receive two free bets of £10 each – that’s a 200% welcome bonus!

For this welcome bonus offer, register your account with the William Hill promo code PROMO20 as shown here:

William Hill Promo Code PROMO20 (EXPIRED)


William Hill Promo Code PROMO20 (Mobile)

Click here to redeem!